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Book

Title The unstoppables : tapping your entrepreneurial power / Graham Weston and Bill Schley.

Author Weston, Graham, 1964-
Publisher Hoboken : Wiley, 2013.
Table of Contents
 Foreword A Quest For The Essence Of Entrepreneurshipxiii
 The Unstoppables In Seven Sentencesxxi
 Introduction How the Chairman of Rackspace, Some Navy SEALs, and a Few Israeli Innovators Came Together and Discovered the Heart of Entrepreneurship1
 Entrepreneur Problem, Entrepreneur Solution3
 Our Road Trip5
 The Big A-Ha!'s5
 Part I: Big Ideas About You7
 Part II: Your UnStoppable Tool Kit8
 Part III: Conclusion: Us9
 The Power That's Waiting9
 A Word About Language10
 Part I Big Ideas About You13
ch. 1 Who Is an Entrepreneur and What Do They Do, Really?15
 Opinions: Everybody's Got One16
 Who's Going to Make It through Hell Week?18
 Here's What We Do Know19
 ...And So Do Most Five-Year-Olds20
 The Entrepreneur's Real Difference21
 What Do They Dream About?21
 From Entrepreneurial to Entrepreneur23
 Big Wide Tent23
 Not Just for Start-Ups24
 Not Just for CEOs25
 What It Adds Up to26
ch. 2 Accelerated Proficiency29
 Wax On, Wax Off30
 The Krav Maga Kids31
 Accelerated Proficiency 10132
 The Four Steps for Accelerated Proficiency34
 The Law of Motion34
 How to Do Anything the AP Way35
 Think on Your Feet36
 Simple Beats Complicated37
 Define the Center-And Go All in38
ch. 3 Emotional Mechanics: What Only Neuroscientists, Your Friends in the SEALs, and the Israeli Army Will Tell You39
 What Is Emotional Mechanics?41
 Examples All around Us42
 Understanding Fear43
 Fear and the Brain44
 Fear's Achilles' Heel45
 The Power of Risk46
 The Power of Failure48
 The Power of Obstacles50
 The Love Advantage52
 The Unsurpassed Power of Belief54
ch. 4 How to Master Emotional Mechanics Like the Experts57
 True Team: The Number One Fear Tamer58
 The Mental Magic of Reframing59
 The Secret of Self-Talk62
 Micro-Scripts Are the Self-Talk Secret62
 The Simple Power of "Knowing What to Do"63
 Procedures and Automatics64
 Extinguishing65
 Fear Training66
 Fear Energy Turned Around66
 Goodness67
 Part II Getting Down to Business: Your UnStoppable Tool Kit69
ch. 5 School of Everything You Need to Know (in an Hour)71
 Orientation71
 The Optimizers versus the Entrepreneurs73
 The Challenge for Any Company75
 Our Mission at Accelerated Proficiency U.76
ch. 6 The Big Picture in an Hour: Ideas, People, and Execution79
 Everything You Need to Know about Ideas80
 What All Business Ideas Must Do91
ch. 7 Big Picture (Continued): People and Execution93
 People93
 Founding Teams Always Have an Edge94
 People and Culture, Day One95
 Give before You Get96
 What Employees Want97
 What Customers Want97
 What Everyone Else Wants99
 Execution99
 The Law of the Laser100
 Data Makes You Dumber103
 Practice with Live Rounds104
 Ask, Ask, Ask Is How You Receive106
ch. 8 The UnStoppable Six: How to Run a Billion-Dollar Business or a Start-Up the Rackspace Way (in about an Hour)109
 The Piper Cub Principle110
 The UnStoppable Six111
 The Strategic Three112
 The Tactical Three113
 Business Planning: Make the UnStoppable Six Your Template116
ch. 9 Everything You Need to Know about Your Unique Difference (in about an Hour)119
 "Where Is the Center?"119
 Specific Is Terrific120
 No Difference? Then You're a Commodity121
 There's Always a Difference-If You Know Where to Look122
 Anatomy of a Selling Difference123
 The One Item of Carry-on Rule123
 Your Dominant Selling Idea124
 How Rackspace Discovered Its Difference130
 The Universal Paradox132
 Other People's Heads Are All Thai Counts133
ch. 10 Everything You Need to Know about True Teams (in about an Hour)135
 The Roots of Small, Super-Powered Teams137
 True Teams138
 How an UnStoppable Culture Nurtures Teams141
 Fish Camp142
 Big, Simple Cultural Symbols143
 True Teams at Rackspace: The Untold Story145
ch. 11 Everything You Need to Know about Succeeding with Customers (in about an Hour)149
 Today the Saying Needs a Tweak150
 What's a Customer?151
 Succeeding with Customers152
 Customer Psychology152
 The Most Important Principle of All: Wear Your Values on Your Sleeve157
ch. 12 Everything You Need to Know about Making Yourself Famous (in about an Hour)163
 Caution: Famous Works Both Ways164
 Branding 101165
 The Four-Line Elevator Pitch177
 How Name, Frame, and Claim Made Rackspace a Multibillion-Dollar Company178
ch. 13 Everything You Need to Know about Creating Revenue, a.k.a. Selling (in about an Hour)181
 Marketing without Sales Is Like Motherhood without Sex181
 The "Selling Is Evil" Myth183
 The Five Universal Steps to Selling184
 The X Factor in Selling195
 Teach Yourself to Sell the Accelerated Proficiency Way195
 How Much Revenue? Just Break Even196
ch. 14 Everything You Need to Know about Perfecting Your First Product (in about an Hour)199
 Professionals Make It Real, Not Ideal199
 Remember, Nobody Wants 57 Features; They Want 1 Done Best200
 Which Data to Listen to, Which to Throw Away?204
 UnStoppable Themes206
 Part III Conclusion: Us209
ch. 15 Entrepreneur Country and the E-Companies211
 The Stakes Are the Same212
 How We Can Do It213
 The Entrepreneurial Groundswell Is Happening214
 Teaching to the Essence215
 The E-Companies216
 Fear Cultures217
 Belief Cultures: How They Happen218
 Managing to Strengths220
 New Entrepreneurs and Enterprises Spawned220
 Welcome to the Arena222
 Acknowledgments225
 Index229
Location Call number Status
 Biddle  HB615 .W474 2013    DUE 05-29-15
Phys Desc 256 pages ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Notes Includes index
Reprint Foreword A Quest For The Essence Of Entrepreneurship xiii
The Unstoppables In Seven Sentences xxi
Introduction How the Chairman of Rackspace, Some Navy SEALs, and a Few Israeli Innovators Came Together and Discovered the Heart of Entrepreneurship 1
Entrepreneur Problem, Entrepreneur Solution 3
Our Road Trip 5
The Big A-Ha!'s 5
Part I: Big Ideas About You 7
Part II: Your UnStoppable Tool Kit 8
Part III: Conclusion: Us 9
The Power That's Waiting 9
A Word About Language 10
Part I Big Ideas About You 13
ch. 1 Who Is an Entrepreneur and What Do They Do, Really? 15
Opinions: Everybody's Got One 16
Who's Going to Make It through Hell Week? 18
Here's What We Do Know 19
...And So Do Most Five-Year-Olds 20
The Entrepreneur's Real Difference 21
What Do They Dream About? 21
From Entrepreneurial to Entrepreneur 23
Big Wide Tent 23
Not Just for Start-Ups 24
Not Just for CEOs 25
What It Adds Up to 26
ch. 2 Accelerated Proficiency 29
Wax On, Wax Off 30
The Krav Maga Kids 31
Accelerated Proficiency 101 32
The Four Steps for Accelerated Proficiency 34
The Law of Motion 34
How to Do Anything the AP Way 35
Think on Your Feet 36
Simple Beats Complicated 37
Define the Center-And Go All in 38
ch. 3 Emotional Mechanics: What Only Neuroscientists, Your Friends in the SEALs, and the Israeli Army Will Tell You 39
What Is Emotional Mechanics? 41
Examples All around Us 42
Understanding Fear 43
Fear and the Brain 44
Fear's Achilles' Heel 45
The Power of Risk 46
The Power of Failure 48
The Power of Obstacles 50
The Love Advantage 52
The Unsurpassed Power of Belief 54
ch. 4 How to Master Emotional Mechanics Like the Experts 57
True Team: The Number One Fear Tamer 58
The Mental Magic of Reframing 59
The Secret of Self-Talk 62
Micro-Scripts Are the Self-Talk Secret 62
The Simple Power of "Knowing What to Do" 63
Procedures and Automatics 64
Extinguishing 65
Fear Training 66
Fear Energy Turned Around 66
Goodness 67
Part II Getting Down to Business: Your UnStoppable Tool Kit 69
ch. 5 School of Everything You Need to Know (in an Hour) 71
Orientation 71
The Optimizers versus the Entrepreneurs 73
The Challenge for Any Company 75
Our Mission at Accelerated Proficiency U. 76
ch. 6 The Big Picture in an Hour: Ideas, People, and Execution 79
Everything You Need to Know about Ideas 80
What All Business Ideas Must Do 91
ch. 7 Big Picture (Continued): People and Execution 93
People 93
Founding Teams Always Have an Edge 94
People and Culture, Day One 95
Give before You Get 96
What Employees Want 97
What Customers Want 97
What Everyone Else Wants 99
Execution 99
The Law of the Laser 100
Data Makes You Dumber 103
Practice with Live Rounds 104
Ask, Ask, Ask Is How You Receive 106
ch. 8 The UnStoppable Six: How to Run a Billion-Dollar Business or a Start-Up the Rackspace Way (in about an Hour) 109
The Piper Cub Principle 110
The UnStoppable Six 111
The Strategic Three 112
The Tactical Three 113
Business Planning: Make the UnStoppable Six Your Template 116
ch. 9 Everything You Need to Know about Your Unique Difference (in about an Hour) 119
"Where Is the Center?" 119
Specific Is Terrific 120
No Difference? Then You're a Commodity 121
There's Always a Difference-If You Know Where to Look 122
Anatomy of a Selling Difference 123
The One Item of Carry-on Rule 123
Your Dominant Selling Idea 124
How Rackspace Discovered Its Difference 130
The Universal Paradox 132
Other People's Heads Are All Thai Counts 133
ch. 10 Everything You Need to Know about True Teams (in about an Hour) 135
The Roots of Small, Super-Powered Teams 137
True Teams 138
How an UnStoppable Culture Nurtures Teams 141
Fish Camp 142
Big, Simple Cultural Symbols 143
True Teams at Rackspace: The Untold Story 145
ch. 11 Everything You Need to Know about Succeeding with Customers (in about an Hour) 149
Today the Saying Needs a Tweak 150
What's a Customer? 151
Succeeding with Customers 152
Customer Psychology 152
The Most Important Principle of All: Wear Your Values on Your Sleeve 157
ch. 12 Everything You Need to Know about Making Yourself Famous (in about an Hour) 163
Caution: Famous Works Both Ways 164
Branding 101 165
The Four-Line Elevator Pitch 177
How Name, Frame, and Claim Made Rackspace a Multibillion-Dollar Company 178
ch. 13 Everything You Need to Know about Creating Revenue, a.k.a. Selling (in about an Hour) 181
Marketing without Sales Is Like Motherhood without Sex 181
The "Selling Is Evil" Myth 183
The Five Universal Steps to Selling 184
The X Factor in Selling 195
Teach Yourself to Sell the Accelerated Proficiency Way 195
How Much Revenue? Just Break Even 196
ch. 14 Everything You Need to Know about Perfecting Your First Product (in about an Hour) 199
Professionals Make It Real, Not Ideal 199
Remember, Nobody Wants 57 Features; They Want 1 Done Best 200
Which Data to Listen to, Which to Throw Away? 204
UnStoppable Themes 206
Part III Conclusion: Us 209
ch. 15 Entrepreneur Country and the E-Companies 211
The Stakes Are the Same 212
How We Can Do It 213
The Entrepreneurial Groundswell Is Happening 214
Teaching to the Essence 215
The E-Companies 216
Fear Cultures 217
Belief Cultures: How They Happen 218
Managing to Strengths 220
New Entrepreneurs and Enterprises Spawned 220
Welcome to the Arena 222
Acknowledgments 225
Index 229
20130601
Subject Entrepreneurship.
Creative ability.
Alt Author Schley, Bill.
Alt Title Tapping your entrepreneurial power
Alt Series 2013000460
ISBN 9781118459492 (cloth : alk. paper)
1118459490 (cloth : alk. paper)